OhioHealth "It's Time"

“It’s Time” is the bold new campaign and full rebrand for Ohio’s largest health care network, OhioHealth. We knew through our research that consumers don’t have positive feelings toward health care. So we challenged the traditional convention of health care marketing by saying, “You don’t like healthcare? Change it.  You want a better community? Build it.” And we positioned OhioHealth as the health care network to lead the charge. Their actions were already doing this, we just need to put a stake in the ground.

Our rallying cry became, “Show up, make things happen, make a difference.” Because after all, it’s time.