Led the complete brand refresh and regional Super Bowl debut campaign for Georgia Aquarium (8M debut views, 250M total media impressions), delivering the highest revenue ever recorded for the quarter following launch, +35% awareness over its closest competitor, and +16% average purchase price year-over-year.

I designed these murals for Maker's Mark with heavy emphasis on the handmade nature of the product. These murals rolled out in key markets from Brooklyn to San Fransisco to Los Angeles and became the inspiration for the global brand refresh one year later.

I led the launch of Louisville Tourism’s brand campaign that earned the city a #1 Domestic Destination ranking on Airbnb, drove more than 13,700 attributed booked rooms, and lifted website traffic by 105%.

I led the design and creative direction for Wilson’s first NIL deal for EvoShield resulting in 8.3M Impressions , 8k New Users,‍ ‍$23k Direct Attributed Revenue and an $8.50 Return on Every Display Dollar Spent.

Art Direction: Emi Johnson

“It’s Time” is the bold new campaign and full rebrand for Ohio’s largest health care network, OhioHealth. We knew through our research that consumers don’t have positive feelings toward health care. So we challenged the traditional convention of health care marketing by saying, “You don’t like healthcare? Change it.  You want a better community? Build it.” And we positioned OhioHealth as the health care network to lead the charge. Their actions were already doing this, we just need to put a stake in the ground.

Our rallying cry became, “Show up, make things happen, make a difference.” Because after all, it’s time.

I led the design direction and exploration to revamp the Wilson Sporting Goods protective brand EvoShield.

Art Direction: Emi Johnson and Zach Fugate.

This campaign was created to reintroduce the Louisville community to Norton Healthcare in a fresh, more accepting way. We wanted to highlight local people for who they are and why they are special.

I led the design direction for the Maker’s Mark “Make It Remarkable” campaign.

Provided design direction on revamping a 100+ year old ad agency. The former branding was dark and dated so we wanted to breathe new life into it and make the brand feel as vibrant as the agency actually is. The refresh was also covered by Little Black Book.

Design and Art Direction by Jake Schultz and Emi Johnson.

For bonus points, we also redesigned the Doe-Anderson website.

Louisville Slugger, the global leader in baseball technology, wanted to debut their latest bat to a new audience. What better way to do that than partner with the man who is redefining the game of baseball – Ronald Acuna, Jr.

Branding and apparel design for Phantom Autobody, an auto repair and restoration company.

Maker’s 46 got a fresh packaging update and I led the design direction on the campaign to celebrate and announce the launch.

Branding and packaging design for Goodwood Brewing Co., a brewery that exclusively features barrel aged beer.

I designed this poster for the AIGA's Get Out The Vote campaign. It's currently part of a nation-wide, traveling art gallery.

Poster design for the Americana World Festival, a celebration of diversity and inclusion.

A collection of logos, posters, lettering, and many other things I love that didn’t quite have a home anywhere else.

Led the design and art direction for the key visuals recognizing The Silver Slugger Award, presented by Louisville Slugger. The event aired on MLB network and featured a :60 video using these graphics and visuals.